Introducing Kodo: The next chapter of Thanks

To our customers, partners and friends,

Four years ago, we started Thanks with a simple belief: consumers should be at the heart of retail media monetization. Their attention and trust deserve something meaningful in return.

Today, Thanks becomes Kodo, marking the launch of our customer delight platform and the next chapter of that ambition.

Thanks showed us how third-party rewards can put customer value first. A well-timed offer, free experience or exclusive benefit can generate revenue while giving customers another reason to come back.

Flexibility has always been part of our foundation. Built around our partners’ needs, Thanks gave them choice and control over the value they delivered. As those needs grew, conversations about rewards became conversations about understanding customers, shaping experiences and building lasting relationships. The goal remained the same: grow customer lifetime value.

“We started Thanks to build an advertising company customers love to engage with. That ambition hasn’t changed, but our partners’ needs have grown well beyond advertising. Kodo is our response: a platform built around those needs, connecting customer intelligence with the tools to act on it. We’re giving partners more control over the customer experience, with a clear focus: less noise, more value and stronger customer relationships.”

— Steven Tesoriero, Co-founder & Co-CEO

Saying “thanks” matters. But customer delight extends across the whole relationship: how well you understand someone, the value you offer and how you show up.

Too often, customer insights, rewards and marketing journeys sit in disconnected tools. Kodo brings them together so teams can spend more time improving the customer experience.

At the heart of Kodo is Pulse: a connected web of customer profiles. Each represents an individual’s behaviours, preferences and predictive intent. Together, they create an actionable foundation for a program, helping brands understand each person and recognise opportunities across their customer base.

From that foundation, Kodo helps companies learn through research and surveys, earn through relevant partner offers, build loyalty programs, and reach customers through timely, connected communications.

Partners can select from the opportunities our partnership team brings, introduce their own relationships and offers, and control the experience—from rewards and program rules to messaging and journeys.

With Pulse AI, teams can ask questions of their customer data, build segments and get real-time recommendations. That intelligence connects directly to the tools they use to run their program, helping them turn what they learn into relevant rewards, timely communications and better customer experiences.

“We built Kodo on AI foundations from day one. That decision shapes how teams understand their customers, uncover opportunities and take action. Talking to Pulse should feel like a natural part of running your program, with the understanding and tools you need connected from the start.”

— Doron Ostrin, Co-founder & Co-CEO

Our ambition is to help companies deliver more value with fewer disconnected tools, drive revenue and offset the costs of growing customer lifetime value.

To our customers and partners, thank you. Your trust, feedback and ambition have shaped Kodo. We’re excited to keep building it with you.

Welcome to Kodo.

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